Tapping into the beauty and athleticism of dance, global sport brand Puma has linked with New York City Ballet for the latest installment of its “Do You” campaign theme. Company ballerinas featured in the campaign include Mimi Staker and Olivia Boisson, as shot at the David H. Koch Theater at Lincoln Center.
The ballerinas were shot wearing Puma’s spring 2017 Swan collection, which includes both apparel and footwear, inspired by the materials and colors stories associated with the workout wear and costumes worn by ballerinas.
Apparel offerings includes a bodysuit made with moisture-wicking materials, along with our favorite piece, an all-black cape detailed with a feather graphic.
In footwear, the pack includes the Fierce Strap Swan sneaker, plus a Pulse Ignite XT training sneaker, B.O.G. Sock Swan and Basket Heart, all of which are offered in black and white, a color story bumped up with feather, lace and iridescent detailing.
Look for items from this collection to hit Puma stores and retailers worldwide on February 1, 2017.
