Known for its deep dive on lyrics, Genius has released a summer merch line titled “1997,” the theme year for the collection. What’s clever about the offerings is they tap into big, culture-moving moments as opposed to lyrics.
Items shout out Fiona Apple’s “This world is bullshit” VMA speech, Notorious B.I.G.’s Versace-filled “Hypnotize” video, Puff Daddy’s gold champion moment in “Mo Money Mo Problems,” Spice Girls’ merch inspired by its “Wannabe” single, New York’s Tunnel during its hip hop glory days and a mash up inspired by blockbuster movie Titanic and the graphic themes of No Limit Records.
Check out the Christopher Gregory shot lookbook below and visit Genius’s shop shop.genius.com.
