Jordan has revealed plans for a two-shoe capsule made in tribute to WNBA signee Maya Moore, star forward for the WNBA’s Minnesota Lynx. Moore made history back in 2011 when she became the first female player signed to Jordan.
Moore’s two-shoe drop will include an Jordan 1 Retro High ($95) and Jordan 10 Retro ($140). Offered in grade school sizing (3.5-9.5), both shoes are details with pops of fuchsia, one of Moor’s favorite colors. As well, the heel tab includes the number 3:23 representing her favorite bible verse, Colossians 3:23.
Both shoes will drop on September 30, 2017.
The news of the Retro 10 shoe was announced in a NY Times article today (August 25, 2017) pointing out that there are no current WNBA players with a signature shoe. In early seasons of the league, Nike, Adidas, Reebok and Fila released shoes with Lisa Leslie, Dawn Staley, Cynthia Cooper, Nicki McCray, Rebecca Lobo and Chamique Holdsclaw.
One has to assume there simply weren’t enough customers to support signature WNBA shoes, but the lack of a basketball shoe with a woman’s name on it points to the limits of major athletic shoe companies’ messages about the importance of their female customers. Women matter yes, but only as long as they’re able to drive a profit.
