The new year started with the big news that Capsule tradeshow had been purchased by Reed Exhibitions, which also owns Agenda Show and is the world’s leading trade show organizer. Capsule was founded by Deirdre Maloney, Minya Quirk, and Edina Sultanik, who will continue to work with Reed in running the events.
Sultanik recently spoke with Complex about what changes to expect under new ownership:
“As many of you out there know, being small and independent has its positives and its downsides. We have faced challenges in our six-year history; of being the independent underdog, as a firm of a few people working on a global level with limited resources. We’re excited to have a little muscle behind us now to help us take Capsule to the next level.”
We’ve known and worked with the folks at Capsule Show since their first days as p.r. company Brand Pimps Media Whores so it’s exciting to see a troika of females make big business moves like it’s not a thing. Behind the scenes we know this team worked its collective tail off, never stopping to concern themselves with tired tropes about whether women could have it all. They literally just did it by working hard, never being afraid of the next step and without a lot of fanfare staying focused on providing an innovative selling and marketing platform much needed by a generation of new brands.
The fashion trade show space is known to be competitive and as of late there have been complaints by brands that it’s too crowded with trade shows Agenda, Project and the newly-launched Liberty Fair often vying for the same attendees (interesting to note, in Las Vegas in February, Agenda, Liberty and Capsule will show under the same roof). As such it will be interesting to see what this creative and hard working team cooks up with additional financial muscle.
Image via Capsule Show.
