In support of its collaboration with Alexander Wang, H&M has released a video lookbook featuring items from the upcoming product launch. The look of the video revisits the sport theme this collection has been built on but also brings forth a bit more of the darker sci-fi edge that is hinted at in the ad imagery. Combining ultra quick scene changes and dark lighting, models are shown in various gritty-feeling interiors, often performing acts that would require the strength of a super hero. For all of our Alexander Wang x H&M coverage, including all the collection looks, click here.
What To Read Next
Recho Omondi’s Cutting Room Floor Podcast Lands Exclusive Partnership With Patreon
The Cutting Room Floor podcast has signed a multi-year deal with Patreon, marking a significant investment in independent
Read More ...Baé’s Adidas Upcycled Eveningwear Goes Viral On Our Instagram
Latvia-based Baé, by Marina Kvasova and Katya Shehurina, teamed up with Adidas in the Baltic region to introduce
Read More ...Ferrari’s Fashion Lane Is Speeding Up With Dino Bag
Ferrari’s high-end fashion line made its public debut in June 2021 with a 52-look runway show at its
Read More ...



