In support of its collaboration with Alexander Wang, H&M has released a video lookbook featuring items from the upcoming product launch. The look of the video revisits the sport theme this collection has been built on but also brings forth a bit more of the darker sci-fi edge that is hinted at in the ad imagery. Combining ultra quick scene changes and dark lighting, models are shown in various gritty-feeling interiors, often performing acts that would require the strength of a super hero. For all of our Alexander Wang x H&M coverage, including all the collection looks, click here.
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