Moschino has revealed the packaging for its unisex “Toy” eau de toilette perfume, the first scent launched under the direction of head designer Jeremy Scott. As shown above it features a Teddy bear in box and looks very much like a toy, though the bear’s tee shirts has the final word, stating “This Is Not A Moschino Toy.” See the ad image for Toy, featuring Isabella Fontana, as shot by Steven Meisel below.
Toy is available at a price of $110 for 1.7 fluid ounces on Moschino’s online store. At retail it currently is available exclusively at London’s Harrods. As part of the product role out, Jeremy Scott will be at the store on Thursday, November 13th from 12:30-2:00 pm for a meet and greet with shoppers.