As beloved and iconic as the Converse Chuck Taylor All Star already is, the Nike-owned company saw room for an upgrade and has announced plans to upgrade and relaunch the shoe. In an event held in Boston last week, Converse president Jim Calhoun revealed the “Chuck Taylor All Star II,” featuring upgraded details including a Nike Lunarlon sockliner, a higher grade of canvas, a micro suede lining and an embroidered All Star patch.
The new shoe will launch July 28th in low and high styles in black, red, blue and white. The design upgrade will come at a price with the low shoe priced at $70 and the high priced at $75 versus the current price of $55 and $50.
Converse in its press release didn’t mention whether the All Star II would completely replace the old school All Star, though we have heard from buyer sources that the price of Converse shoes in general are going up. As well, the brand is all pulling back on the units it’s selling into certain retail accounts, a distribution strategy in line with pull backs Nike has instituted with a number of its most popular launch day shoes.