Harlem-native ASAP Rocky has released a video for “Everyday,” a cautionary portrayal of llfe as a rockstar featuring Rod Stewart, Miguel and Mark Ronson. Introduced with the title “Everyday: A Hip-Hop Hollywood Story” and ending with a cinematic roll of credits, the visual paints an ugly tale of life for the rich and famous as they age, leaving behind heartfelt connections and innocent beginnings in exchange for a lavish yet empty and drug dependent lifestyle in which every intimate connection comes at a cost, Tapping into Benjamin Bratt, the video begins at the end of the main character’s life and works itself back in time.
The fall-from-grace-theme has special poignancy given the passing of his close friend A$AP Ferg earlier this year combined with Rocky’s reputation for rapping about drugs. The video syncs up well with “the song’s lyrcis, which reflect the rap artist at an existential moment in time, questioning his own existence and at least temporarily choosing to take a step back and watch life from the sidelines. All told, it’s a great and sad song anchored by the lyrics “I got the love birds chirping at the window, but I don’t need love no more” that will hit home with anyone who knows losses.
