From his June At.Long.Last.A$AP. album, ASAP Rocky releases the cautionary visual for “Everyday” featuring Rod Stewart, Miguel and Mark Ronson. The cinematic feeling video (it begins with the title “Everyday: A Hip-Hop Hollywood Story” and ends with a film-esque roll of credits) paints an ugly tale of life for the rich and famous as they age, leaving behind heartfelt connections and innocent beginnings in exchange for a lavish yet empty/drug dependent lifestyle in which every intimate connection comes at a cost, heightened by a cameo by Rod Stewart, who is known for having lived a rockstar lifestyle. The video has Benjamin Bratt theme in that it begins at the end of the main character’s life and works itself back in time.
The fall-from-grace-theme has special poignancy given the passing of his close friend Ferg earlier this year combined with A$AP’s reputation for rapping about drugs. The video syncs up well with “Everyday”‘s lyrcis, which reflect the rap artist at an existential moment in time, questioning his own existence and at least temporarily choosing to take a step back and watch life from the sidelines. It’s a sad song and a great song, anchored by the lyrics “I got the love birds chirping at the window, but I don’t need love no more” that will hit home with anyone who knows losses.