Under the creative direction of MSGM’s Massimo Giorgetti, Pucci’s collection for pre-autumn 2016 is simply fresh with Pucci’s signature geometric graphics heightened by Giorgetti’s skill at creating modern silhouettes.
Sporty outerwear and separates meet sleek dresses, sneakers and fun printed socks. The lookbook was shot in the Palazzo, a favorite hangout spot of the late Emilio Pucci, emphasizing the details of what we see as desirable pieces that should for sure catapult the brand into new levels of cool.
