Ferrari’s high-end fashion line made its public debut in June 2021 with a 52-look runway show at its Maranello factory in Italy. Under the creative direction of Rocco Iannone, formerly of Giorgio Armani, the house known for fast luxury cars has been building out a ready-to-wear vision to match.
This year, the brand is heating up its presence with its latest campaign shot by Rankin, starring British Olympic medalist and sprint star Dina Asher-Smith, introducing the La Ferrari Dino Bag.
The Dino Bag comes in multiple sizes, reworking a curved silhouette inspired by vintage Ferrari sports cars. From a mini made for day-to-night wear to a crossbody tote and a classic bowling style, the range covers different lifestyles.
With retail stores in Milan and London, a SoHo New York showroom, and another store on the way, Ferrari’s fashion lane is picking up speed. The Dino bags are now available at Ferrari’s online store.
