Beyoncé finally has released the first look at her Ivy Park stand alone activewear and athleisure label. The 200 piece collection includes leggings, tops, and sports bras, as well as pull over sweatshirts and baseball caps, with many pieces branded with Ivy Park. In the video promoting the label, Bey is shown working out and discusses “the park” that helped shape who she is today, and asks in the end, “Where’s your park?”
The collection now has its own dedicated site, IvyPark.com, and Instagram @WeAreIvyPark. As mentioned previously, Topshop is partnered with the singer on the effort, and describes Beyoncé as a “co-founder” of the label, which will by sold at multiple retailers including Topshop, Selfridges, Nordstrom, Net-A-Porter, among others on April 14th.
The announcement was made on Elle UK, which had been hinting at a Bey-related news item earlier today, posting multiple images of the singer on its U.S. and U.K. Instagram feed.