The Gap has enlisted various creatives to create social media campaigns for fall 2016 centered around a #DoYou hashtag. The goal of the campaign is to highlight creative diversity in Gap clothing with a visionary twist.
The first creative is London-based photographer Nadine Ijewere who chose to create shoot a series of portraits featuring sibling, each wearing the same garment as individually styled. Titled “Same/Difference” the portraits capture the subjects natural beauty, but also the effortless nature of individual style.
Stay tuned for updates on this interesting new project.
