Known for her honest and beautiful depiction of teenage life, artist and model Petra F. Collins was tapped to create a campaign for the latest Adidas x Urban Outfitters “We the Future” collection. Very much a tribute to youthful diversity, the campaign subjects are a stunning cast of 19 creative influencers, chosen for their social and cultural impact. The “We the Future” campaign will also feature confessional style Snapchats from the cast and individual interviews to be rolled out on social media and digital platforms.
Full cast includes: Ebonee Davis, model, activist and writer; Alexis Jae, designer and stylist; Jorge Wright, stylist; Alexandra Marzella, artist; Braina Laviena, model and photographer; Miko Jasmine, musician; Carlotta Kohl, artist; Gabriella Bechtel, dancer; Lucas Bin, artist; Gabby Richardson, artist, curator and activist; Keisuke Asano, model and photographer; Lumia Nocito, photographer; Michael Bailey Gates, artist; Malachai Spivey, model; Ralph Souffrant, model; Simone Thompson, model; May Hong, model and illustrator; Rewina Beshue, designer and artist; and Michael Lockley, model.
The Adidas x Urban Outfitters collection launches at Urban Outfitters retail stores and online on August 1, 2016.