One thing the Kardashians have turned into an art form, is turning any dramatic incident in their lives into a two-for. Such is the case with Kylie Jenner‘s decision to sign with Puma. It was first covered back in February in response to Kanye West’s Tweet, in which he pushed back on the idea she would go against the family and sign with a rival to Adidas, who West is partnered with.
Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!
— KANYE WEST (@kanyewest) February 9, 2016
Six months later on KUWTK, we get the Kardashian’s version of events, which the media also covers. As has been the theme of this show since inception, the family was conflicted at first. Kim (of course) took West’s side, and said, “Kanye had Kylie walk in his first two Yeezy shows. He really believed in her as a part of his brand.” Khloe agreed and made the obvious point that there wouldn’t have been any drama in the first place if someone could have behaved like a normal human being and let West know the deal was made. Naturally, West felt betrayed and argued that Jenner used her association with his brand to create the deal with Puma.
Kim went on to meet face to face with Kris, who explained, “Sometimes it’s about a business decision…” which Kim pushed back on by saying, “Well sometimes when you’re a family it’s not really about a business decision.” (Oh, Kim.)
In the end, everything ended with the family happily eating dinner together, which more than anything tells you this show is anything but real. In any normal family, this type of conflict would lead to hurt feelings, simmering resentments and various and sundry passive aggressive feuds sure to last at least a year if not longer.