In a time when queues still can be seen every Thursday for a Supreme drop or a sneaker release the intersection of skate culture, athletics and hip hop that gave birth to streetwear is more then ever evolving. Designer Gosha Rubchinskiy whose brand is operated by Comme des garcons is well aware of the needs of streetwear aficionados.“They don’t want to use Armani or something. They want something closer to their culture.”
Inspired by skater crews, concrete and the urban landscape the Gosha Rubchinskiy scent in the tradition Comme des Garcons perfumes is unisex. Launching in Europe on October 8th, the Dover Street New York and Ginza release is planned for early November.