Well known for her love of fitness, top model Gigi Hadid has been scooped up by Reebok as the face of the brand’s fitness-themed campaign branded with the hashtag #perfectnever. The first roll out of the campaign was fronted by UFC fighter, Ronda Rousey.
Corinna Werkle, who manages Reebok training silo, commented, “[Hadid] constantly pushes the boundaries by not being afraid to take risks and be different. [She] is setting the standards of modern style across the world; her ability to fuse fashion and fitness together inspires people globally.”
What will be interesting to watch is if this signing translates to Hadid solely wearing Reebok sneakers if only because Hadid is an established sneakerista and is frequently spotting wearing everything from Adidas Originals to Nike and Puma. Given that Reebok is owned by Adidas, perhaps she’ll be given more leeway to at least continue wearing Adidas during her off time.