Los Angeles-based Matte Brand is set to release a new collection called Forward, an expanded selection of items in step with the label’s growing footprint and popularity. Offerings are still anchored by the chic, earth-toned, body-hugging looks the Matte Brand is known for, but include new items like silky soft bombers that are color coordinated with the full bodysuits, as well as new silhouettes like a legging updated with a kick flare. Reflective of its expanded profile, model Bella Hadid as styled by FUCCI for a Paper magazine shoot was spotted in the label’s looks last week.
In a recent interview with Fader, Matte Brand founder Briana Wilson spoke on the importance of black women as the main engine behind her growth. “It’s time for black women to be appreciated. If they look bomb, they are. Whenever I am planning a shoot or I’m thinking of marketing something or I get input from other people, they may think that a certain look is, ‘more professional.’ But, I think that black women look really good and it’s time for people to start realizing that. Also, my customer base is black women and I connect well with them,” said Wilson.
The Forward collection will go live on November 25, 2016 and is only available at shopmatte.com.
