Continued the trend of influential celebrities cutting out the middleman, gorgeous actress and singer Zendaya is preparing to unveil a new clothing line called Daya by Zendaya, made in collaboration with her stylist, Law Roach.
There hasn’t been a full reveal of all the pieces, though Vogue has posted a sampling and there is also a promotional video, and at first glance it’s very young contemporary stylish, and reflects the offbeat and eclectic fashion choices Zendaya has become known for. Clothing will range in size from 0-22 and pricing will top out at $160.
Part of the launch includes three pop-up stores on November 5th and 6th from 10:00 AM -8:00 PM in in New York (350 West Broadway), Chicago (108 North State Street) and Los Angeles (441 N Fairfax Avenue), where Zendaya will make appearances.
Daya by Zendaya will be a direct-to-consumer fashion line, which means it will only be available at the pop-up shops and www.dayabyzendaya.com.