Boot brand Lugz and Brooklyn-based creative agency Electric Circus have joined forces to celebrate both the brand’s long held status as an iconic lace-up boot along with Electric Circus’s fifth year anniversary.
Titled “Gloesha” and directed by Electric Circus founder Shabazz, the campaign highlights ten creatives, photographed wearing the boots in images that include a thoughtful philosophy on life from each.
Participants include Shabazz herself, plus model/producer Gitoo, singer Ian Isiah, D.J. Kitty Cash, stylist Rox Brown, designer 40oz Van, comic duo ItsTheReal, writer/event producer Judnick Mayard, model and DJ Odalys, radio host Ashley Outrageous and rapper K$ace.
For further campaign images plus a Q&A with each creative, visit electriccircus.com.
The campaign included a Gloesha party, which you can check out below.