Seventeen years after Supreme received a cease and desist letter from Louis Vuitton for using its logo without permission, the rumored collaboration between the brands was revealed as a reality during the luxury label’s menswear presentation for fall 2017.
Commenting on the collaboration, menswear designer Kim Jones told WWD, “I used to work when I was at college unpacking boxes of Supreme at a company in London that distributed it when it was just starting out, so it’s something I’ve known all along in my life. I just feel that the strength of their graphic versus the strength of the Louis Vuitton graphic, and that kind of Pop Art feeling, it works together perfectly.”
While an establishment luxury label collaborating with a streetwear brand may come as a surprise to some, Gucci last year took the lead on this concept when it collaborated with New York-based street artist Gucci Ghost.
And while great product is one of the goals of a collaboration, brands take part in design partnerships as a form of marketing that enables the brand to speak more intimately with a target demographic.
If you want to get your hands on something from this collection, Louis Vuitton added a link to its website to receive notifications at us.louisvuitton.com.