Louis Vuitton‘s campaign is set on its own turf, the city of Paris, where actresses Michele Williams, Jennifer Connelly and Adèle Exarchopoulos are shot along the banks of the Seine and the City’s famously charming streets.
Titled “Series 6,” the campaign also includes appearances by models Sora Choi, Mica Arganaraz, Natalie Westling, Rianna Van Rompaey, Jean Campbell, Masha Skokova, and Alexandra Micu.
Directed by the head of womenswear, Nicholas Ghesquière, images were shot by Bruce Weber with makeup duties handled by the great Pat McGrath.
“Paris is the soul of this collection, with its Right Bank/Left Bank duality, Paris nourished by all artistic influences. It is to this cultivated, intellectual, original and free-spirited Parisienne that I wanted to pay tribute,” added Ghesquière.
The theme’s celebration of Paris art and culture is reflected in one image in which the subjects are shot pointing at the Place Louis-Aragon, named after the French poet of the same name. According to Louis Vuitton press materials, “It was here, in this very place, that Paris asserted its position as the most avant-garde city in the world, and it is this atmosphere of artistic enthusiasm that the photographer wished to bring back to life,” said the brand.
