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Activewear January 28, 2017
By Lois Sakany
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Activewear

Nike Honors Serena Williams’ 23 Championships With Nike Court & Jordan Capsule

January 28, 2017. Leave a Comment

Earlier today in Australia, Serena Williams once again made history, winning the Autralian Open title for the seventh time, a trophy that brings to a total 23 Grand Slam singles championships. At 22, she was tied with Steffi Graff, but with 23, she now has more championships than any player, male or female, within the Open Era (which began in 1968).

As part of the celebration, Nike Court and Jordan brand have created a special collaborative capsule featuring two versions of the Court Flare, both offered with a color blocking story inspired by Air Jordan 1. One of the shoes mimics the “Banned” Jordan 1 red and black colorway and the black and pink pair reflect Williams’ favorite colors. The capsule also features a pink and black Air Jordan 1 sneaker, which has always been Williams’ favorite sneaker.

Product is packaged in a pink box, which is branded with the Jumpman logo plus Williams’ initials. According to press, “under the Jumpman lies the number 23, the symbolic tie between MJ and Serena. Additionally, six words (one for each of Jordan’s championships), creative, determined, innovative, classic, performance and stylish, appear as reminder of both athletes’ winning mindset. Beneath Williams’ logo is a flowing pattern highlighting her career. It is intentionally unfinished, allowing for [Williams’] drive for continued success.”

Look for this capsule to first hit retail on January 28th at Nike’s SoHo store. The Nike Court Flare shoes will see a U.S. release on January 30th on Nike’s SNKRS app. The Air Jordan 1, offered in girl’s sizing, will hit nike.com on January 30th in the United States only.

Activewear Celebrity Nike Sneakers Jordan Nike Serena Williams

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