Kanye West appears to be mulling the launch of a beauty label under his Donda brand. Thus far, however, the effort is only in the initial planning phases.
“[West has] filed legal docs declaring his intention to produce Donda brand makeup, perfumes, lotions and other cosmetics. [West]’s application to snag the Donda cosmetics line is currently being processed, but our sources say at this time he’s only filed the paperwork in case something develops,” said a report from TMZ.
The TMZ article pointed out the Donda Communications Company organizational chart West tweeted this time last year, and while the chart includes a lot of categories, beauty isn’t one of them. For what it’s worth, on the @dondacreate Twitter account, there haven’t been any updates related to the launch of a beauty category.
That said, West is certainly married into a family whose members can provide a lot of advice and feedback on the category. Given the saturation of the women’s category, it probably makes the most sense for him to enter the men’s category.
