While H&M‘s planned unisex collection is said to speak to the blurring lines between what defines men’s clothing versus women’s, blah, blah, blah, we see it as a collection taylor made for the couples out there who love a good coordinated outfit. You know the type, wearing the matching jean jacket, pants and Air Force 1 sneakers, looking seriously committed and adorable as heck. And yes, as with so much in fashion, that trend has its roots in working-class urban neighborhoods.
Naturally, H&M’s collection is themed on denim pieces and is called Denim United. Pieces include jeans, overalls and jackets, plus unisex staples like hoodies, t-shirts and button downs, all made from other sustainable materials like organic or recycled cotton. .
The collection launches on March 23rd, online only at hm.com.