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Beauty March 9, 2017
By Anais Lora
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Beauty

MAC Cosmetics Taps Singers Justine Skye, Dua Lipa And Lee Hi For Future Forward Campaign

March 9, 2017. 1 Comment

MAC Cosmetics has announced its latest Future Forward effort, a limited edition collaborative product launch designed to highlight women shaping the future of music. For the latest campaign, the brand has tapped the international music trio of Justine Skye, Dua Lipa and Lee Hi to collaborate on three different items.

Brooklyn-born Skye will kick off the campaign on April 13th with a purple iridescent highlight powder. Moody U.K. singer Dua Lipa will follow on May 25th with a lipglass featuring iridescent pearl glitter. Korean K-pop singer Lee Hi will release the final item, a matte red lipstick, a June 29th.

In an interview with Billboard magazine, addressing her decision to offer a highlighter, Skye, who is known as the purple unicorn, said it reflected her identity. “Well, I love using highlighters and wanted to do something sparkly and purple to represent me and my purple hair. The purple shimmer can be used to create a futuristic look or a 90s look, depending on what you want. Personally, I use the iridescent powder as a highlighter on my cheekbones.” The interview includes interviews with Lipa and Hi, as well.

Check out the three artists’ Instagram posts announcing the collaboration below.

Justine Skye

Get ready! My @MACcosmetics collab drops this spring! Can’t wait for you to rock my #MACFutureForward Iridescent Powder this festival season.

A post shared by The Purple Unicorn (@justineskye) on Mar 9, 2017 at 7:02am PST

Dua Lipa

I am so excited to share what I’ve been working on with @MACcosmetics!! My #MACFutureForward Cremesheen GLITTER Gloss is coming soon. I can’t wait for you to get your hands on it. ✨

A post shared by DUA LIPA (@dualipa) on Mar 9, 2017 at 7:04am PST

Lee Hi

I am so excited to share my upcoming collaboration with @MACcosmetics! My #MACFutureForward Lipstick will be available online this spring!#MACxLEEHI U must have this!!

A post shared by @leehi_hi on Mar 9, 2017 at 7:02am PST

Beauty Campaign Music Dua Lipa Justine Skye MAC Cosmetics

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