MAC Cosmetics has announced its latest Future Forward effort, a limited edition collaborative product launch designed to highlight women shaping the future of music. For the latest campaign, the brand has tapped the international music trio of Justine Skye, Dua Lipa and Lee Hi to collaborate on three different items.
Brooklyn-born Skye will kick off the campaign on April 13th with a purple iridescent highlight powder. Moody U.K. singer Dua Lipa will follow on May 25th with a lipglass featuring iridescent pearl glitter. Korean K-pop singer Lee Hi will release the final item, a matte red lipstick, a June 29th.
In an interview with Billboard magazine, addressing her decision to offer a highlighter, Skye, who is known as the purple unicorn, said it reflected her identity. “Well, I love using highlighters and wanted to do something sparkly and purple to represent me and my purple hair. The purple shimmer can be used to create a futuristic look or a 90s look, depending on what you want. Personally, I use the iridescent powder as a highlighter on my cheekbones.” The interview includes interviews with Lipa and Hi, as well.
Check out the three artists’ Instagram posts announcing the collaboration below.
