• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
  • Store
News April 7, 2017
By Lois Sakany
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
News

New York Label Hood By Air Closes Door On An Era It Helped Define

April 7, 2017. 2 Comments

New York label Hood by Air aka HBA as founded by Shayne Oliver and Leilah Weinraud has let it be known they are putting their label on hold with no plan in the immediate future to revive it.

In a statement to the press, it was noted Oliver was focused on developing a capsule collection for Helmut Lang and Weinraub was working on direction of the film Shakedown (“an examination of Los Angeles’s black lesbian strip club culture”), which will debut at the Whitney Museum on May 20, 2017.

The first public sign of troubled waters for the brand arose during the lead up to Paris Fashion Week’s fall presentations when it was announced HBA was canceling its planned presentation. Even at that time, the label’s webstore wasn’t operational and there hadn’t been any activity on its Instagram in five weeks.

Hood by Air began with Oliver making t-shirts and sweatshirts for his friends, an endeavor he took up not long after dropping out of Fashion Institute of Technology in the mid-aughts. However, it wasn’t until February 2013 the label held its first fashion show at Milk Studios in New York. A big supporter of the brand, A$AP Rocky walked the show (we were there, it was amazing) though within less than two years, he turned his back on the brand, describing it as “weak” in the single “Multiply.”

Petty A$AP sniping aside, Hood by Air didn’t lack for celebrity attention. Mega pop stars Beyoncé and Rihanna were fans and both were spotted in the label during recent performances.

Much more important than celebrity co-sign, Hood by Air was widely admired for its embrace of the subversive, expressed through its futuristic bdsm, goth and streetwear-influenced designs. In terms of its runways, campaigns, and collaborations, the brand laid down a modern foundation for creating drama-fueled presentations, and also can be credited with boldly expanding the concept of what constitutes runway diversity.

And even as it retained its underground credentials, the brand received its share of mainstream recognition, taking home CFDA’s Swarovski Award for menswear in 2015, and it was a runner-up for the inaugural LVMH Prize in 2014.

While Hood by Air had groundbreaking design ideas, as time went on they were picked off and co-opted by a range of labels, diluting their appeal. As well, the brand seemed to struggle to expand its audience beyond a super edgy, cult customer, and on the floor of Barney’s, its offerings often seemed too fast for the chain’s target customer.

As well, it’s simply not easy to be a medium-sized fashion company. Enormous bills come at you fast and retail accounts never pay on time much less play fair. It’s one thing to cobble together some items and sell them through a Shopify account, but it’s an entirely different matter to pay for a staff, rent and production.

Even though the writing has been on the wall for Hood by Air for a while, it’s somehow painful to watch it fall now, symbolic as it always has been of an open and expansive mindset that as of late seems like part of an era now slipping into the past.

The founders say the label isn’t gone for good and that seems plausible. When the news broke, it was trending on Twitter for several hours, meaning the brand is appreciated and not insignificant. Certainly, there would be room for the brand to return in a smaller way, perhaps in collaboration with a bigger, better-funded fish. And at some point, we’re not going to just want Hood by Air back, we’re going to need it to return, if nothing else as a way to remind us all of better days.

News Streetwear Hood by Air Shayne Oliver

What To Read Next

Read More
Beauty

Kim Kardashian Launches SKKN, Credits Kanye With Designing Logo And Packaging

Kim Kardashian officially debuted SKKN today, a skincare line launched with nine different products ranging from a cleanser

Read More ...
by Snobette on June 21, 2022
SHARE
Read More
News

Kim Kardashian Confirms Marilyn Dress Wasn’t Damaged, Says She’s Lost 21 Pounds Total

SKIMS CEO Kim Kardashian paid of visit of the Today Show where she chatted up the launch of

Read More ...
by Snobette on June 21, 2022
SHARE
Read More
News

Fight Breaks Out At Hypebeast’s HBX Store Opening In Manhattan, Leading To Arrest

Shanghai-based Hypebeast's grand opening of HBX on June 17, 2022, at 41 Division Street in Manhattan's Chinatown neighborhood

Read More ...
by Snobette on June 19, 2022
SHARE
Trust, this isn't over! We will be fighting for wo Trust, this isn't over! We will be fighting for women's freedom to control their fertility with our dying breath!!
The always fly @belladonala and @sweetstreetcosmet The always fly @belladonala and @sweetstreetcosmetics landed at Nordstrom with a capsule collection of jerseys, shorts, satin bomber jackets, cosmetics and accessories. Now on nordstrom.com

We love to see it! 💋
🕊 Long Live Virgil 🕊 Louis Vuitton's spring 🕊 Long Live Virgil 🕊 Louis Vuitton's spring '23 runway show in Paris today, honored the Abloh's legacy with a performance by Kendrick Lamar and the Florida A&M University marching band, the Marching 100.

Commenting on the use of a marching band, LV men's musical director @benjib, one of Abloh's longtime collaborative partners, said, "This is the ninth season. When we raised the idea of having a marching band, we wanted the energy, spirit, and sound.I really wanted to reach out and see if there was any possibility that we could make it happen. I am glad that we did.”

The collection was designed and styled by a team of creatives, including Ib Kamara, who was recently appointed Off-White image and art director.
Hanifa’s latest collection, now available to pur Hanifa’s latest collection, now available to purchase. 

Dare we say this is designer Anifa Mvuemba’s best effort to date?
Designer #GlennMartens Resort'23 runway collection Designer #GlennMartens Resort'23 runway collection for #YProject during Men's Paris Fashion week earlier today.

Martens never dissapoints with his silhouettes, layers and of course accessories.

The floral strappy sandals on the slide are 🔥🔥🔥and are we getting ASMR vibes from the concrete? 

🎥:@thevisionlabagency
New York-based #Diotima by Jamaican-born designer New York-based #Diotima by Jamaican-born designer Rachel Scott features dancehall queens #Patra and Dance Hall Queen Carleen in its resort ‘23 campaign images. 

Needless to say we ❤️ ❗️

📸 @joshkolbo
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna