We spoke to Davil Tran of Vetememes back in March 2016 when he launched his Vetememes parody raincoat, and at the time, he mentioned plans for future launches. Just in time for April showers, Vetememes has made available for pre-order a “Definition of a Meme” raincoat marked by the word meme defined on the back. It’s a cute idea, especially given that the whole idea of a meme is that’s is based on a conveying messages through images.
The jacket is a comment on Vetements”Fake” raincoat that featured the definition of the word raincoat on the back and was released at Matches Fashion earlier this year, and pretty much sold out upon arrival.
The “Definition of a Meme” raincoat is available for pre-order at vetememes.com.