Toronto-born, Next model Adrianne Ho is known not just for her good looks and focus on fitness, but also her love of streetwear, especially Supreme. Scroll through her Instagram or Twitter timeline and in image after image, she’s shot wearing the famed label, mixed in with offerings from Nike, Stone Island and BAPE.
Today, while wearing a Supreme anorak, she revealed a face mask composed of a pair of deconstructed Supreme and Nike Suptempo sneakers, a collaboration released in late April 2017. Made by Beijing-based designer Wang Zhijun, Ho has been teasing out the project on social media for several weeks.
It should be noted, Zhijun is the same designer who made the Frakta face mask that received a lot of attention on social media a few weeks ago. Prior to the Frakta mask, Zhijun has also made several other masks composed of deconstructed sneakers. (Check his Instagram here.)
On Instagram in particular, Ho is receiving some push back for the mask from commenters who think she’s crossed a line in her love for Supreme, and has become, well, a label ho. It’s that odd phenomenon as it relates to labels whereby it’s okay to admire or covet a brand, but not show that appreciation too overtly.
Unwritten rules include not wearing a head-to-toe brand story and also mixing up your wardrobe so you interplay prominent logos with non-branded items and even vintage. These rules especially come into play if one is wearing a very hyped label like Supreme, BAPE or Anti Social Social Club.
We are thoroughly in the middle on this rule as it relates to Ho. On the one hand, it’s amazing to see a model who is legit into sneakers and streetwear, a passion she’s used to build a platform and money-making enterprises, all of which is awesome. On the other hand, she wears a LOT of Supreme.
For what it’s worth, it’s not the first time Ho has been subject to criticism for wearing her label love on her sleeve and at the moment she appears unbothered by the comments. That said, in the ultimate f-u, she can say she’s been too busy to read comments, occupied as she is traveling the world in preparation for the launch of her new TV show, “Sweat the City,” inspired by her Sweat the Style fitness-geared platform. As is often the case, great things happen when rules are broken.
Check out a preview of her show plus the mask in the making below.
Sweat the Style preview:
— Adrianne Ho (@Adrianneho) May 17, 2017
Finished Suptempo Mask
— Adrianne Ho (@Adrianneho) May 31, 2017
Soon come ✨ pic.twitter.com/VsD2vJ8l18
— Adrianne Ho (@Adrianneho) May 24, 2017
Stage 1 pic.twitter.com/8gGKip3W9W
— Adrianne Ho (@Adrianneho) May 10, 2017
Working on a custom Supreme Nike Air More Uptempo face mask w/ Wang Zhijun pic.twitter.com/5VEUXnDscC
— Adrianne Ho (@Adrianneho) May 4, 2017