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Ikea’s ‘The Original’ Frakta Bag Ad Sets Off Explosion Of Blue Plastic Creations

May 7, 2017. 1 Comment

A long hidden love for IKEA‘s Frakta bag has exploded like a blue algal bloom in response to the Swedish company’s humor-filled “The Original” ad, a clap back at Balenciaga‘s pricey version of the humble plastic bag.

The first Frakta-inspired item was a blue plastic baseball cap, made by streetwear labels Chinatown Market and Pleasures. From there it was off to the races with the bag’s plastic material and web straps being used as the foundation for a thong, corset, hoodie, face mask and footwear. As we speak, no doubt the bag is being used to wrap someone’s car.

We have to give props though. While Ikea’s ad was published on April 26, 2017, in our hashtag search on Instagram, we found a pair of Ikea sandals that went live on April 23rd, and even further back, a black hoodie and jogger set whose seams are detailed with Frakta tape dated March 23rd. Bringing things full circle, it looks like the jogger set was inspired by the popular Balenciaga and Champion set.

Check out all the Frakta inspired items below.

HOW TO IDENTIFY AN ORIGINAL FRAKA CAP: A CONCEPT BY @PLEASURES.NOW & CHINATOWN MARKET AVAILABLE SOON.

A post shared by CHINATOWN MARKET (@chinatownmarket) on May 1, 2017 at 8:10am PDT

Frakta cap

WHATS FOR DINNER? 📸 @thedamianhugo

A post shared by CHINATOWN MARKET (@chinatownmarket) on May 6, 2017 at 9:31am PDT

Frakta halter dress

BALENCIAGA x IKEA limited hoax thong

A post shared by signe ralkov (@signeralkov) on May 3, 2017 at 6:26am PDT

Frakta thong

all IKEA everything. made by me

A post shared by NICK RECIO (@nicolasrecio) on Mar 23, 2017 at 3:14pm PDT

Frakta denim trim detail

™

A post shared by @nicolemclaughlin on Apr 23, 2017 at 7:13am PDT

Frakta sandals

@zhijunwang. Tailor-made for my girl @aria.duan #IKEAMASK #Handcraft

A post shared by Bapeguevara™ (@bapeguevaracorea) on May 7, 2017 at 5:44am PDT

Frakta facemask

En el #ProspectDesign2017, la alumna de #Moda Sara Iglesias (@hollydots) ganó el premio al Mejor Look reformulando la famosa bolsa #FRAKTA de @ikeaspain (y versionada recientemente por @balenciaga) #design #school #fashion #felicidadduce #student #idea #top #ikea #balenciaga #blue #party #new #talent #creativity #fromdreamerstomakers #makeithappen #thisisforthedesigners

A post shared by LCI Barcelona (@lci_barcelona) on May 2, 2017 at 1:14am PDT

Frakta Corset

Did someone say #balenciaga ? #ikea #frakta #ikeafrakta #ikeafraktabag #bluebag #copycat #fakeorreal #howtoidentifytheoriginal #choker #chokernecklace #hyeres32 @acnecollective @veronika.dorosheva

A post shared by Gertje Dixius-Klack (@rhabarbarama) on Apr 29, 2017 at 6:24am PDT

Frakta Choker

Frakta Pullover Now Available At www.norwoodchapters.com Made From Original IKEA Frakta Bag #hypebeast #highsnobiety #complexstyle #norwoodchapters #complex #frakta #bag #ikea

A post shared by NORWOOD (@norwood_chapters) on May 2, 2017 at 9:57am PDT

Frakta Hoodie

Balenciaga will be like: “What the FRAKTA?!” – – – #balenciaga #ikea #frakta #theperfectpair #thedropdate #igkicks #instashoe #brooklyncreatorfarm #instakicks #snkrhds #design #hypebeasts ‪#productdesign‬ #igsneakercommunity‬ #kotd #kicks #kicks0l0gy #crepecity #complexkicks #conceptkicks #ckinspiration #style #sneakerfreakerfam #sneaker #designlife #streetstyle #instagood #eloisthebestbandintheworld

A post shared by STUDIO HAGEL (@studiohagel) on May 5, 2017 at 6:49am PDT

Frakta Boot

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