At the Met Gala, singer and actress Selena Gomez walked the red carpet in a Coach dress and carried a very cute, kiss lock frame bag. Also made by Coach, the bag featured a cherry print and the bottom was inscribed with the words “Love yourself first,” a phrase taken from one of Gomez’s tattoos.
Coach didn’t make an official announcement and is playing coy on social media, but probably the bag is part of a Selena Gomez collection for fall 2017. The brand announced the Instagram queen as a face of the brand back in December 2016, and at the time it was said she would have some involvement with the design of a fall capsule collection.
In its recent earnings announcement (April 29, 2017), Coach provided a few more details. “[Gomez] has also collaborated with [designer] Stuart [Vever] on a custom handbag, which will be in our retail stores and select department locations globally later this fall,” said Coach, adding info on the fall campaign, “Most importantly, our first global handbag advertising campaign with Selena will hit in July and run through this fall/winter and will be followed by a second campaign in spring/summer 2018.”
When ask on the earnings call if Coach anticipates Gomez will help the brand reach a more youthful customer, the company mentioned her massive Instagram following, and reiterated Gomez’s offerings would include “the handbag,” plus “other small items.” Coach said the bag would be priced under $500, high priced yes, but still lower than its most exclusive collections, signaling the aim is to target a more youthful customer.