Prada showed a resort collection today (May 7, 2017) at Milan art exhibition space Fondazione Prada Osservatorio, a building that sits opposite the location of the first Prada store, opened in 1913.
While the show’s location was steeped in Prada’s past, the offerings were very modern, mixing athletic looks with Prada’s trademark femmy details like airy feather and shimmery sequins. Transparency was also a big theme.
“I love transparency at the moment. Sometimes I work with something I don’t like but this actually, I like. I don’t know why, [because] it’s a naked body but it’s also [delicate], and underlined by sports. Both are an obsession for the body, both are interested in the body,” designer Miuccia Prada told WWD.
Adding in the whimsical touches Prada is loved for, the designer brought back illustrator James Jean, who added a special touch with a rabbit print.
And though the sport trend story has been told a thousand times, somehow Prada was able to add her own fresh spin on the look with the collection. Just don’t describe it as a “cruise” collection. “I don’t like the word, it sounds so old-fashioned, something useful but not a real show,” she told WWD. “Until the last moment, I didn’t want to write anything [on the invitation], but then nobody understands what it is, so we thought we’d better write [resort].”
Check out runway video and images below.