Designer and all around creative Heron Preston earlier today in Paris, showed the second collection for his namesake label. Slated for spring 2018 delivery, the show also marked the label’s foray into womenswear.
Offering looks for men and women, the collection was titled “Show House,” a reference to the description for model homes found in suburban subdivisions. The title is a reference to his own childhood when his parents moved the family to the suburbs of San Francisco. The graphics speak to his memories of his neighborhood that included exposure to items ranging from a simple bowl of fruit to work by artist Jeff Koons.
There are also graphic references to later periods in his life, like time spent as a designer and a model at Jonathan Embroidery Plus, a t-shirt screen print shop in Manhattan, whose random display graphics Preston used to inspire his own graphics. The John James Audubon heron graphic has also returned.
For women specifically, offerings were underpinned by cropped silhouettes as paired with oversized t-shirts and hoodies plus a small collection of leather offerings.
Preston doesn’t want for creatives in his life and a lot came out to show support, including Bella Hadid, Virgil Abloh, Jerry Lorenzo, GQ editors Jim Nelson and Jim Moore, musician Marz Lovejoy and more.