Makeup artist Pat McGrath has announced plans for a line of MatteTrance lipsticks, a line that includes a total of nine shades. Press describes the lipstick offerings as a “richly pigmented formulation that cloaks lips in a lightweight veil of rich color. Like a good lover, this lipstick lays down a high impact with a strong finish.”
Never one to do things in a regular way, McGrath made the announcement on Instagram, using music from Alfred Hitchcock’s film Vertigo with words by William Shakespeare as performed by Irish actor Sir Kenneth Branagh.
The launch of lipstick follows the successful drop of McGrath’s Dark Star eye kit, which was promoted with a campaign featuring Kim Kardashian.
MatteTrance lipsticks will drop on July 14, 2017 on patmcgrath.com. A single lipstick is priced at $38 and the entire kit of all nine shades is $275.
Be forewarned, McGrath’s product does not stick around.
PAT McGRATH LABS Presents LUST: MatteTrance. A LETHALLY LUXURIOUS, INSTANTLY ICONIC new lipstick. Premiering JULY 2017. ⚡️⚡️⚡️SIGN UP FOR UPDATES NOW AT PATMcGRATH.COM #LUSTMatteTrance #MatteTrance #patmcgrathlabs ⚡️⚡️⚡️ Music from Alfred Hitchcock’s legendary “Vertigo” with words by the immortal William Shakespeare as performed by the divine Sir Kenneth Branagh.