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Music July 24, 2017
By Snobette
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Music

A$AP Rocky For ‘Raf’ Video Takes Inspiration From Raf Simons’ Debut Presentation

asap rocky raf simons visual

July 24, 2017. Leave a Comment

Harlem rapper A$AP Rocky has released the video for “Raf,” a fashion-filled video featuring bars from Playboi Carti, Migos‘ Quavo, Lil Uzi Vert and Frank Ocean. Uzi and Ocean don’t appear in the video and perhaps as a result, their verses are clipped versus the original single.

As the title implies, the video is all about designer Raf Simons with Rocky, Carti and Quavo sporting multiple outfits designed by Simons, some of which were rare archival pieces provided by grailed.com.

Stylistically, it takes inspiration from Raf Simons’ debut presentation video shot at the Daniele Ghiselli Showroom in Milan, showing menswear looks for fall 1995.

Time shall tell if Rocky is overplaying his hand as it relates to his embrace of fashion versus rap, but for now it seems to be a strategy that’s generated a lot of money from fashion brands, which, if the rumors are accurate, a soon-to-be announced partnership with Under Armour.

Check out the visual below, plus Simons’ debut presentation and the original version of “Raf.”

Raf Simons Fall 1995 Presentation

Original Recording

Music Fashion Video Frank Ocean Lil Uzi Vert Migos Playboi Carti Quavo Raf Simons

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Givenchy reative director Matthew M. Williams will Givenchy reative director Matthew M. Williams will step down from the role following a three-year stint with the LVMH-owned label. Williams will present his final collection with a men's and women's pre-fall 2024 collection, to be unveiled in the coming days. 

Leading the creative direction of Givenchy was, as I said upon my arrival in 2020, the dream of a lifetime,” Williams said in the statement. “Over these three years, I have strived to perpetuate Mr. Hubert de Givenchy’s legacy while bringing my own creative vision and I would like to sincerely thank the studio, Renaud de Lesquen and LVMH for this incredible opportunity.”

While Williams was credited with the buzzworthy Shark boot and Voyou handbag, he was often derided by the online fashion community for falling short of achieiving the same level of buzz and cool when the label was under Riccardo Tisci's creative direction from 2005 to 2017.

Williams will continue to head creative direction for his own label, 1017 Alyx 9SM, which recently announced plans to ramp up production and expand door count through a parntership with Adrian Cheng, a Hong Kong entrepreneur.
Givenchy and Matthew M. Williams bid farewell afte Givenchy and Matthew M. Williams bid farewell after three years. Effective January 1, 2024, change is embraced with optimism, as Givenchy expressed in a brief  statement with WWD. 

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