Paris label Y/Project as led by Glenn Martens took its time shooting its fall 2017 ad campaign, putting it together over the course of several months with images shot in both New York and Paris. The cast was made of of friends, family and label employees, including in the case of one image, an intern.
“Y/Project celebrates individuality,” Martens told Dazed. “The campaign is a reflection of our ideology. It’s all about individuals and moments.”
Shot by Arnaud Lajeunie and styled by Ursina Gysi, images are a celebration of the labels’s free-wheeling and exuberant designs, which have made Y/Project a fashion love’s favorite.
Check out the images below.