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Adidas August 7, 2017
By Lois Sakany
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Adidas

Surprising No One, Gucci Takes Home Hottest Global Brand In Second Quarter

August 7, 2017. Leave a Comment

If you spend time on social media, it should comes as no surprise that Gucci sits atop Lyst and the Business of Fashion‘s 2Q (April-May) hottest brand list, a conclusion based on “4.5 million data points per hour from over 65 million annual consumers.”

Gucci rose form the No. 3 spot in 2Q and knocked Vetements down a couple pegs to take the top tier spot. But this list is is still a stellar one for Vetements designer Gvasalia, who also heads up Balenciaga and thus is sitting pretty with two, top five positions.

And while Kanye West is keeping a low profile these days, it must make him very self satisfied that he’s gone from being reviled and criticized by establishment fashion for daring to call himself a designer to sitting very securely at the No. 2 spot two quarters in a row. It’s also a win for Adidas, which also has a top ten contender with Y-3. Nike, the king of the category is present on the list, but is probably feeling a way because it dropped from No. 4 to No. 9 on the list. Whoops!

Looking at the top ten selling products, six of the ten items are shoes and with three pairs of sneakers and two shower slides, five of the six shoes are sport-inspired. Once again, Gucci wins with four items ranking in the top ten. And while our world is seemingly all unisex sport, apparently there are still people buying dresses with Gucci and Diane Von Furstenberg taking home two dresses in the top ten list.

In writing up the results, BOF points out “No products created through collaboration are among the top 10 bestselling products, despite extensive media coverage of Vetements’ spring 2017 collection, which featured collaborations with 14 brands and numerous others such as Gosha Rubchinskiy’s collaborations with Kappa and Burberry and Rihanna’s Fenty x Puma range.” The publication went on to argue that top-tier celebrities and influencers had a bigger impact on sales.

At the same time, it’s important to note that collaborative items intentionally are targeted at a small group of top-of-the-pyramid influencers, are made in small quantities and are not replenished. For many brands, the partnerships are viewed as as much as sales effort as a marketing effort to generate buzz and create a connection with a desirable customer.

Check out the lists below, which include affiliate links to items.

Top Ten Brands
1. Gucci
2. Yeezy
3. Balenciaga
4. Vetements
5. Givenchy
6. Valentino
7. Y-3
8. Prada
9. Nike
10. Fendi

Top Ten Items
1. Gucci GG Blooms slide sandals ($290)
2. Saint Laurent Opyum pumps ($995)
3. Gucci GG logo belt ($420)
4. Chloé Nile crossbody bag ($1,600)
5. Givenchy logo slides ($295)
6. Comme des Garçons Play lowtop sneakers ($125)
7. Gucci Pussy Bow crepe de chine dress ($2,342)
8. Gucci Ace low top embroidered sneaker ($695)
9. Diane Von Furstenberg Serafina dress ($195)

 

Adidas Nike Rihanna Sneakers Balenciaga Chloe Comme des Garçons Diane Von Furstenberg Fendi Fenty Givenchy Gucci Nike Prada Shop Valentino Vetements Y-3

Mitchell & Ness is getting cooked on the styling f Mitchell & Ness is getting cooked on the styling for its newly launched NBA dresses. Someone said they gentrified the jersey dress. Do you see a problem here?
Today Harley-Davidson drops its first foray into f Today Harley-Davidson drops its first foray into fashion with #HDCollections an assortment of unisex lines ranging from rare vintage pieces, to cozy classics like hoodies and sweatpants to luxe leather pants and jackets.

Designed in New York under the creative direction of newly appointed Central Saint Martins alum, Louise Goldin, the collection of lines aims to tap into the ever hot moto trend. 

Available on hdcollections.com.

Thoughts?

#motostyle #harleydavidson
Marc Jacobs pretty much owned a good portion of th Marc Jacobs pretty much owned a good portion of the 2000's when it came to accessories, mostly handbags. 
(See our stories for throwbacks)

This year he relaunches the 'Stam' bag named after  model Jessica Stam. The campaign shot by Harley Weir, styled by Alistair McKimm highlights the dolls of that era: Ashanti, Paris Hilton, Selma Blair and Ashlee Simpson!

Did you own a Marc Jacobs or Marc by Marc bag?
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Cheers to us🥂

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For all the awareness that many have tried to crea For all the awareness that many have tried to create in high fashion about diversity, most large houses like #Prada and #MiuMiu now cast a few Asian and Black models. The commitment to skinny bodies only tho is unwavering!

Shout out to cutie #ZayaWade  who made her runway debut at Miu Miu’s fall '23 runway show!
Jerry Lorenzo unveiled his Essentials by Fear of G Jerry Lorenzo unveiled his Essentials by Fear of God spring '23 collection. Styled by Veneda Carter who took inspiration from dancers in styling, the assortment includes the introduction of corduroy as a new material and as always a beautiful color palette.

Do you have a favorite Essentials piece? 

Now on fearofgod.com
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