Taking a conceptual approach to the awesome assortment of women’s Nike Air Max 97 launching this fall, London women’s sneaker boutique Pam Pam has linked with photographer Camilla Falquez on an artful editorial “The Perfect Circle,” highlighting the classic shoe.
In press about the collaboration, the boutique provided insight on the concept for the editorial. “The circle is geometrically the perfect form, it is the most flawless shape of all and represents humanity. Much like dance, this composition represents the universal language to which we all connect without words,” reads press.
The dancers were photographed wearing the Nike Air Max 97 Premium, available are now at pampamlondon.com.