Urban Outfitters and Champion have released a new media campaign featuring five up-and-coming creatives, tapping rapper Princess Nokia, photographer Laurel Golio, who also shot the campaign, artist Emmanuel Olunka, student Camille Jensen and actor Kyle Allen. Meant to inspire youth to dream and be involved in their community, the campaign also features a short video in which each cast member expresses their favorite causes.
The featured creatives are styled in a cool unisex assortment of Champion hoodies, sweatshirts, and joggers as well as a new short silhouette, a basketball jersey with some items offered in a turquoise, pink, cream, peach, and slate colorblock.
As part of the campaign, Princess Nokia will perform at two concerts, one on August 17,2017 in Urban Outfitter’s Georgetown location in Washington D.C., and on August 19th at the chain’s Ponce De Leon location in Atlanta. Both events will include an exclusive shopping event, which will include embroidered customization options.
The Champion looks featured here are available on August 14th in Urban Outfitters stores globally and on urbanoutfitters.com.