Montreal’s Atelier New Regime has released a lookbook for fall 2017 revealing an embrace of color as realized on sport-infused coordinated sets. Highlighting the unisex appeal of the line, the brand (as it typically does) the collection was shot on men and women.
The lookbook features Sano Turdiev, a co-founder of Zorella Models, a Canadian-based agency.
An established fashion fixture in Montreal since 2009, Atelier New Regime is known for its clean and chic approach to streetwear. The label received a nice shout out from none other than Rihanna in August, when she was spotted in the the label’s “Fuck You Pay Me” shirt (now sold out) while spending time in Barbados for Crop Over festival.
Atelier New Regime’s fall 2017 offerings are now available at ateliernewregime.com.