Montreal-based Dime has teased an image of a slick white toaster branded with its Dior-inspired logo. The image includes a piece of toasted bread imprinted with the face of Jesus Christ and the Dime logo. As any good Christian knows, sacramental bread is the equivalent of the body of Christ so this pairing makes perfect sense.
Loosely formed as a skate crew in 2005 by Antoine Asselin and Philippe Lavoie, Dime launched a webstore a few years ago and opened a retail location in Montreal in April 2017. The company has collaborated with Vans, Deluxe Distribution, among others and recently collaborated with DC shoes on a four shoe capsule of sneakers.
There isn’t any info available on cost or launch date for the toaster. Keep an eye on Dimen’s Instagram below or store at dimemtl.com.
