New York-based beauty house Coty today (January 19, 2017) announced street artist Indie184 aka Soraya Marquez as its chief artistic officer for its London-based Rimmel brand. The role is a new one at the label which is known for its campaigns with Kate Moss, Zooey Deschanel and Georgia May Jagger.
“Her work epitomizes the notion that beauty is art and art is beauty. Rimmel is all about redefining beauty standards and using our products to create your unique, bold and edgy look,” said Chandra Coleman, vice president of U.S. marketing at Rimmel London in a press statement.
“Oh hello 2018. This just in, super honored and proud to be working with Rimmel London, exciting stuff in the works,” wrote Indie on an Instagram announcing the post.
Born in New York, Indie’s first entered the art world as a graffiti artist over 15 years ago. She went on to do work as a graphic artist and eventually transitioned to working on canvas.
Indie has shown her work globally and in December 2017 participated in Miami’s Satellite Show.
