The collaboration isn’t happenstance, indeed Lamy is a big fan of the sport. “Boxing is a state of mind. It’s a place where you just think about what you are doing, in the moment. Fascinating, like playing chess,” Lamy said in a press release.
As part of the effort Selfridges is also opening a BXR London-managed boxing gym on the lower ground floor level of the store from February 1-28, 2018. During the month, customers can partake in a 45-minute group boxing class, or a private personal boxing session with one an on-site coache.
The concept shop will be open from February 1st through March 25th. In the meantime there are now some Lamyland merch t-shirts available at selfridges.com.
Check out some Lamyland items below.