From the dominance of rap on streaming formats and the rise of hip hop-centered webcasts like “Everyday Struggle” and “The Joe Budden Show” to the genre’s growing presence at the Grammy Awards, the dialogue about hip hop and its influence on fashion and culture is more relevant than ever.
New York-based journalist Sowmya Krishnamurthy has made a career in hip hop journalism having interviewed heavy hitters including Rick Ross, Pusha T, TLC and Dave East for publications including Billboard, Rolling Stone, Complex and The Village Voice. This year Krishnamurthy made her debut as the host of XXL’s new “Shot Callers” podcast, an informative conversation with movers and shakers in music and culture.
We sat down with Sowmya Krishnamurthy in a Chelsea Pub to talk about her path, love of hip hop and of course style.
Snobette: How did you go from wanting to work at Bad Boy to actually moving to New York and doing that?
Sowmya: “I knew what I wanted to do, but also was not necessarily vocal about it. In high school I remember watching MTV for hours, memorizing the credits. I was intrigued by who these people were behind the scenes. I was doing things like reading liner notes on Okayplayer messages boards and Yahoo chat rooms, just to talk to other people who had knowledge. Even though I was from a small town, our grocery store carried some pretty legit magazines. I would get my Blaze mag from Meyers grocery store and study it.