Batsheva Hay is turning heads with a collection of dresses exactly in step with the current dress trend that marries ’80s-inspired frilly and floral dresses with a shift toward greater modesty. One could say Balenciaga and Gucci first popularized the look while the rise of models like Halima Aden and the #metoo provided sustained tailwinds for a less sexualized look.
Queens born and New York-based, Hay started the label in 2016 as a side project to caring for her two children. “After quitting my legal job and having two kids I felt like I was wasting my intelligence and energy,” she told WWD. “I just had the desire to make some clothes I wanted to wear.”
“In motherhood I had a weird identity shift and body shift and I didn’t enjoy shopping anymore, I didn’t like anything except my old vintage clothes. They were in complete disrepair and I went to remake one of them with the simple idea to try to make one creative project for myself. But I got hooked,” she explained.
Hay sites Laura Ashley, Betsey Johnson and Norma Kamali has labels that inspire her, both for their point of view and an accessible pricepoint. On the label’s site, the look of the collection is described as “playing with American styles of feminine dress from Victorian to pioneer; from housewife to hippie, by taking elements symbolic of restraint and repression (high collars, voluminous sleeves and skirts) and giving them a modern inflection.”
While Hay doesn’t reference her, we see some elements of Courtney Love’s iconic kinderwhore look as well, especially as the dresses are styled with unfussy hair and of-the-moment sneakers.
Dresses are priced from $155 for an apron blouse up to $425 for a peplum sailor dress. Opening Ceremony has carried the label and Matches.com will soon be adding it.
Check out her latest collection below and visit batsheva.com more info.