It wasn’t so very long ago (the 2016 festival to be precise) we were pleading for the death of the Bohemian look that had become synonymous with Coachella, California’s famed desert concert.
Two years later and big name attendees and performers have moved on from beads and fringe (there is a fashion god!), embracing a very au courrant look that mixes retro sport, streetwear and luxury.
On day one (April 13, 2018) we rounded up a #snobetteten of our favorite looks as worn by Rihanna, SZA, Teyana Taylor, Princess Nokia, Justine Skye, Kamiayah, Rita Ora, Chantell Jeffries, Chloe x Halle, DJ Kitty Cash, Sevyn, Princess Nokia, Kylie “cool mom” Jenner, Uzumaki Cepeda and Aleali May.
Coachella is very brand sponsorship friendly so be aware that a lot of attendees with big followings (including some of our picks) are wearing items as brand ambassadors. They still look good though!
Check them all out below.