New York-based Supreme is allegedly planning to open its fourth U.S. location with a store in San Francisco. According to reliable source @dropsbyjay, the store has been in the work for quite a while and will open in either fall 2018 or spring 2019.
There are also images circulating of an invite (below) to a San Francisco community board meeting in May 2018 to discuss the opening of a Supreme store. The invite states that the store would be located at 1011 Market Street.
Currently there is a non-profit gallery called SF Camerawork located in the second floor of 1011 Market Street. The first floor of the location is described on real estate sites as 4,500-square feet in size along with a 1,000-1,500 square-foot mezzanine space. There is also a basement with high ceilings that is the same size as the first floor and a 2,000 square-foot parking spot in the back of the building that’s available to lease as part of the property.
The store is located in South of Market aka SoMa, a neighborhood that SFGate describes as “a patchwork of warehouses, swanky nightspots, residential hotels, art spaces, loft apartments, furniture showrooms and the tenacious internet companies that survived the tech market collapse. Although a lot of building has gone on in recent years, it is still not densely developed.”
If making a statement about its skateboard roots matters to Supreme then San Francisco makes a ton of sense. Thrasher magazine was founded in San Francisco in 1971 and to this day is headquartered there. Conveniently, the SoMa West skatepark is within a 30-minute walk (or 10-minutes via skateboard) of the Market Street location.
While Supreme’s locations have a reputation for bringing chaos, we would argue in its defense that the company has made a big effort to control crowds through registration systems for customers wishing to shop the store on drop dates. At the same time, it’s worth stating that there aren’t many retailers out there for whom traffic control is an issue, quite the opposite. In fact, if you look at the image of the space Supreme is allegedly looking to move into, the block is full of vacancies.
Supreme currently operates two stores in New York, one each in London and Paris and six stores in Japan. Supreme last year sold a 50 percent stake of its business for $500 million to the Carlyle Group and owner James Jebbia at the time confirmed growth was part of the motivation. “We’re a growing brand, and to sustain that growth we’ve chosen to work with Carlyle,” he stated.
Check out store images and announcements below.