The effort was launched with a Dapper Dan-managed, by-appointment Gucci atelier in Harlem in March 2018, followed by the collection, which will make its debut at Gucci’s new SoHo store where it initially will be sold exclusively.
Gucci celebrated the new store with a launch party on May 5, 2018, attended by Dapper Dan, Rihanna, A$AP Rocky, Jared Leto, Alexa Chung, Petra Collins, and Selah Marley.
Gucci will open its first store in SoHo on May 6, 2018. The store is located at 63 Wooster Street.
Images shot by Janette Beckman for Interview magazine that includes a Day interview with Nas.