Nike celebrates its famed “just do it” campaign tagline with an Air Max 1 featuring the famous phrase printed throughout the upper. While it seems like the phrase has been around as long as Nike, this year it celebrates its 30th anniversary, having made its debut in a 1988 print ad campaign.
The shoe (we think) also makes a call out to Off-White designer Virgil Abloh’s “The Ten” capsule with an industrial-looking square, orange tag placed in a random manner on the Swoosh, side and heel of the shoe.
In addition to the Air Max 1, there will be additional colors and silhouettes featuring “just do it” graphics.
Priced at $110 and sized for women, the shoe has a June 28, 2018 release date.
Images via kicksonfire.com.
Check out the shoe below.