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Savage X Fenty

Savage Fenty Rolls Out Video Clips That Give Voice To Models

May 1, 2018. Leave a Comment

In advance of the launch date, Rihanna’s Savage Fenty lingerie line has begun releasing a series of short videos featuring models and personalities.

Clips include Rihanna herself, as well as models Lulu B, Sahara Lin, Audrey Ritchi, Leomie Anderson and Stella Duval.

In some of the videos, the models provides views on their bodies. Stella Duval states, “I’m Stella Duval. If I’m shooting something, I’m seriously hyped as sexy so if I’m doing a test shoot or something like that, they’ll want me to take my top off. I feel like I can do more than that. I’m more than…of course I love being sexy and I’m totally open to nudity and I love that, but I’m not just that.”

While using a cast of women representing a range of body sizes is no longer a new concept, the idea of handing the models the mic to discuss their views on their physiques as they intersect with the world is a fresh concept and further promulgates the notion of models as humans rather than just mannequins.

While yes, it’s just campaign to sell panties and bras, it also happens that the theme is very much aligned with Rihanna’s worldview, which is all about promoting women as more than just physical beings, powerful as people in and of themselves.

First announced on April 20, 2018, the range will be available globally and includes bras made in sizes 32A-42DD and panties ranging is size form XS-3X.

Look for the collection to drop on May 11, 2018.

If you want to stay on top of Savage-Fenty news, you can sign up for emails at savagex.com.

Rihanna

Get ready! It drops in #13days! SAVAGEX.com | cc: @badgalriri

A post shared by SAVAGE X FENTY (@savagexfenty) on Apr 28, 2018 at 10:17am PDT

Lulu B

Clear dat cache. #14days til it drops! 👙| Keep up at SAVAGEX.com | cc: @louisvuittoncrocs

A post shared by SAVAGE X FENTY (@savagexfenty) on Apr 27, 2018 at 3:11pm PDT

Sahara Lin

A post shared by SAVAGE X FENTY (@savagexfenty) on Apr 28, 2018 at 5:25pm PDT

Audrey Ritchie

X stands for ALL | MAY.11.2018 | SAVAGEX.com | cc: @audreylittie

A post shared by SAVAGE X FENTY (@savagexfenty) on Apr 29, 2018 at 10:17am PDT

Leomie Anderson

DAMN girl. Get ready to shop the #DAMN collection in 10 dayz! | #savagexfenty

A post shared by SAVAGE X FENTY (@savagexfenty) on May 1, 2018 at 10:19am PDT

Stella Duval

We counting down: 10 dayz! Get X-cited for the category: #UCUTE! 💓| cc: @stelladuval

A post shared by SAVAGE X FENTY (@savagexfenty) on May 1, 2018 at 10:44am PDT

Rihanna Savage X Fenty Lingerie

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